Apple iPhone 16 Pro Max vs ASUS Zenfone 12 Ultra
The Apple iPhone 16 Pro Max (2024) runs on the Apple A18 Pro, while the ASUS Zenfone 12 Ultra (2025) runs on the Qualcomm Snapdragon 8 Elite; launch prices were $1199 and $999. By overall MobileRank rating, the Apple iPhone 16 Pro Max leads — 77/100 vs 75/100 (a 2-point difference). Key differences: the ASUS Zenfone 12 Ultra has the bigger battery (5500 mAh vs 4685); the main camera is 48 MP vs 50 MP; the ASUS Zenfone 12 Ultra is faster in AnTuTu (3,247,013 vs 1,782,199).
Profile comparison
Category scores
Apple iPhone 16 Pro Max
ASUS Zenfone 12 Ultra
What makes Apple iPhone 16 Pro Max better?
- Better Geekbench Single: 3400 vs 3013
- Faster wireless charging: 25W vs 15W
- Better camera (89/100 vs 56/100)
- Better portability (40/100 vs 38/100)
What makes ASUS Zenfone 12 Ultra better?
- Higher AnTuTu: 3247013 vs 1782199
- Better Geekbench Multi: 9287 vs 8400
- Bigger battery: 5500 vs 4685 mAh
- Faster charging: 65W vs 27W
- Better main camera: 50MP vs 48MP
- Higher refresh rate: 144Hz vs 120Hz
- Lighter: 220g vs 227g
- Cheaper at launch: $999 vs $1199
- Higher performance (92/100 vs 85/100)
- Longer battery life (66/100 vs 47/100)
- Better display (89/100 vs 85/100)
Comparison verdict
Comparing the Apple iPhone 16 Pro Max vs the ASUS Zenfone 12 Ultra, the Apple iPhone 16 Pro Max scores 2 points higher (77/100 vs 75/100). In the "camera" category, the Apple iPhone 16 Pro Max leads (89/100 vs 56/100). In the "battery" category, the ASUS Zenfone 12 Ultra leads (66/100 vs 47/100). Value score: Apple iPhone 16 Pro Max — 64/100, ASUS Zenfone 12 Ultra — 60/100; it shows how far a model sits above or below the usual level for its price, and is not part of the overall rating. In the "performance" category, the ASUS Zenfone 12 Ultra is a bit better (92/100 vs 85/100). In the "display" category, the ASUS Zenfone 12 Ultra and the Apple iPhone 16 Pro Max are nearly equal (89/100 vs 85/100). In the "camera" category, the Apple iPhone 16 Pro Max significantly outperforms the ASUS Zenfone 12 Ultra (89/100 vs 56/100). In the "battery" category, the ASUS Zenfone 12 Ultra notably outperforms the Apple iPhone 16 Pro Max (66/100 vs 47/100). In the "portability" category, the Apple iPhone 16 Pro Max and the ASUS Zenfone 12 Ultra are nearly equal (40/100 vs 38/100).
Specs comparison
| Specification | Apple iPhone 16 Pro Max | ASUS Zenfone 12 Ultra | |
|---|---|---|---|
| Processor | Apple A18 Pro | Qualcomm Snapdragon 8 Elite | |
| AnTuTu | 1782199 | 3247013 | |
| Geekbench Single | 3400 | 3013 | |
| Geekbench Multi | 8400 | 9287 | |
| Display | 6.9" Super Retina XDR OLED | 6.8" LTPO AMOLED | |
| Resolution | 2868x1320 | 2400x1080 | |
| Refresh rate | 120 Hz | 144 Hz | |
| Battery | 4685 mAh | 5500 mAh | |
| Charging | 27W | 65W | |
| Wireless charging | 25W | 15W | |
| DXOMark (camera) | 161 | — | |
| Main camera | 48 MP | 50 MP | |
| Ultrawide | 48 MP | 13 MP | |
| Telephoto | 12 MP | 32 MP | |
| Front camera | 12 MP | 32 MP | |
| RAM | 8GB | 12GB / 16GB | |
| Storage | 256GB / 512GB / 1TB | 256GB / 512GB | |
| OS | iOS 18 | Android 15 / ZenUI | |
| Brightness (peak) | 2000 nits | 2500 nits | |
| NFC | yes | yes | |
| Protection | IP68 | IP68 | |
| Dimensions | 163.0×77.6×8.3 mm | 163.8×77.0×8.9 mm | |
| Weight | 227 g | 220 g | |
| Launch price | $1199 | $999 |
Camera comparison
Apple iPhone 16 Pro Max
- Main: 48MP f/1.78
- Ultrawide: 48MP
- Telephoto: 12MP
- Front: 12MP
ASUS Zenfone 12 Ultra
- Main: 50MP f/1.9
- Ultrawide: 13MP
- Telephoto: 32MP
- Front: 32MP
Display comparison
Apple iPhone 16 Pro Max
- 6.9" Super Retina XDR OLED
- Resolution: 2868x1320
- Refresh rate: 120 Hz
ASUS Zenfone 12 Ultra
- 6.8" LTPO AMOLED
- Resolution: 2400x1080
- Refresh rate: 144 Hz
Battery and charging
Apple iPhone 16 Pro Max
- 4685 mAh
- Wired: 27W
- Wireless: 25W
ASUS Zenfone 12 Ultra
- 5500 mAh
- Wired: 65W
- Wireless: 15W
Overall performance score
We compared Apple iPhone 16 Pro Max and ASUS Zenfone 12 Ultra, covering their specs and all relevant benchmarks.
ASUS Zenfone 12 Ultra leads Apple iPhone 16 Pro Max by 45.1% in our overall performance rating.
Benchmarks
Launch prices and where to check today's
Launch price difference: $200. ASUS Zenfone 12 Ultra was $200 cheaper at launch.
Detailed category analysis
performance
In the "performance" category, the ASUS Zenfone 12 Ultra is a bit better (92/100 vs 85/100).
display
In the "display" category, the ASUS Zenfone 12 Ultra and the Apple iPhone 16 Pro Max are nearly equal (89/100 vs 85/100).
camera
In the "camera" category, the Apple iPhone 16 Pro Max significantly outperforms the ASUS Zenfone 12 Ultra (89/100 vs 56/100).
battery
In the "battery" category, the ASUS Zenfone 12 Ultra notably outperforms the Apple iPhone 16 Pro Max (66/100 vs 47/100).
portability
In the "portability" category, the Apple iPhone 16 Pro Max and the ASUS Zenfone 12 Ultra are nearly equal (40/100 vs 38/100).
Frequently asked questions
Which is better: the Apple iPhone 16 Pro Max or the ASUS Zenfone 12 Ultra?
The Apple iPhone 16 Pro Max edges out the ASUS Zenfone 12 Ultra by just 2 points — the two devices are very close in overall level.
What is the rating of the Apple iPhone 16 Pro Max and the ASUS Zenfone 12 Ultra?
The Apple iPhone 16 Pro Max has a MobileRank rating of 77/100, the ASUS Zenfone 12 Ultra — 75/100.
Which has the better camera: the Apple iPhone 16 Pro Max or the ASUS Zenfone 12 Ultra?
The Apple iPhone 16 Pro Max leads on camera score (89/100 vs 56/100).
Which is more powerful: the Apple iPhone 16 Pro Max or the ASUS Zenfone 12 Ultra?
The ASUS Zenfone 12 Ultra leads on performance (92/100 vs 85/100).
Should you choose the Apple iPhone 16 Pro Max over the ASUS Zenfone 12 Ultra?
The Apple iPhone 16 Pro Max is a better fit for gamers and power users, mobile photography enthusiasts. The ASUS Zenfone 12 Ultra is a better fit for gamers and power users.