Apple iPhone 17 Pro Max vs ASUS Zenfone 12 Ultra
The Apple iPhone 17 Pro Max (2025) runs on the Apple A19 Pro, while the ASUS Zenfone 12 Ultra (2025) runs on the Qualcomm Snapdragon 8 Elite; launch prices were $1199 and $999. Both devices score the same overall rating of 75/100. Key differences: the ASUS Zenfone 12 Ultra has the bigger battery (5500 mAh vs 4823); the main camera is 48 MP vs 50 MP; the ASUS Zenfone 12 Ultra is faster in AnTuTu (3,247,013 vs 2,538,751).
Profile comparison
Category scores
Apple iPhone 17 Pro Max
ASUS Zenfone 12 Ultra
What makes Apple iPhone 17 Pro Max better?
- Better Geekbench Single: 3933 vs 3013
- Better Geekbench Multi: 10223 vs 9287
- Faster wireless charging: 25W vs 15W
- Better camera (71/100 vs 56/100)
What makes ASUS Zenfone 12 Ultra better?
- Higher AnTuTu: 3247013 vs 2538751
- Bigger battery: 5500 vs 4823 mAh
- Faster charging: 65W vs 40W
- Better main camera: 50MP vs 48MP
- Higher refresh rate: 144Hz vs 120Hz
- Lighter: 220g vs 233g
- Cheaper at launch: $999 vs $1199
- Longer battery life (66/100 vs 53/100)
- Better display (89/100 vs 85/100)
- Better portability (38/100 vs 30/100)
Comparison verdict
The Apple iPhone 17 Pro Max and the ASUS Zenfone 12 Ultra received the same MobileRank rating — 75/100. In the "camera" category, the Apple iPhone 17 Pro Max leads (71/100 vs 56/100). In the "battery" category, the ASUS Zenfone 12 Ultra leads (66/100 vs 53/100). Value score: Apple iPhone 17 Pro Max — 60/100, ASUS Zenfone 12 Ultra — 60/100; it shows how far a model sits above or below the usual level for its price, and is not part of the overall rating. In the "performance" category, both devices are on the same level — 92/100. In the "display" category, the ASUS Zenfone 12 Ultra and the Apple iPhone 17 Pro Max are nearly equal (89/100 vs 85/100). In the "camera" category, the Apple iPhone 17 Pro Max notably outperforms the ASUS Zenfone 12 Ultra (71/100 vs 56/100). In the "battery" category, the ASUS Zenfone 12 Ultra is a bit better (66/100 vs 53/100). In the "portability" category, the ASUS Zenfone 12 Ultra is a bit better (38/100 vs 30/100).
Specs comparison
| Specification | Apple iPhone 17 Pro Max | ASUS Zenfone 12 Ultra | |
|---|---|---|---|
| Processor | Apple A19 Pro | Qualcomm Snapdragon 8 Elite | |
| AnTuTu | 2538751 | 3247013 | |
| Geekbench Single | 3933 | 3013 | |
| Geekbench Multi | 10223 | 9287 | |
| Display | 6.9" LTPO Super Retina XDR OLED | 6.8" LTPO AMOLED | |
| Resolution | 2868x1320 | 2400x1080 | |
| Refresh rate | 120 Hz | 144 Hz | |
| Battery | 4823 mAh | 5500 mAh | |
| Charging | 40W | 65W | |
| Wireless charging | 25W | 15W | |
| Main camera | 48 MP | 50 MP | |
| Ultrawide | 48 MP | 13 MP | |
| Telephoto | 48 MP | 32 MP | |
| Front camera | 18 MP | 32 MP | |
| RAM | 12GB | 12GB / 16GB | |
| Storage | 256GB / 512GB / 1TB / 2TB | 256GB / 512GB | |
| OS | iOS 26 | Android 15 / ZenUI | |
| Brightness (peak) | 3000 nits | 2500 nits | |
| NFC | yes | yes | |
| Protection | IP68 | IP68 | |
| Dimensions | 163.4×78.0×8.8 mm | 163.8×77.0×8.9 mm | |
| Weight | 233 g | 220 g | |
| Launch price | $1199 | $999 |
Camera comparison
Apple iPhone 17 Pro Max
- Main: 48MP f/1.78
- Ultrawide: 48MP
- Telephoto: 48MP
- Front: 18MP
ASUS Zenfone 12 Ultra
- Main: 50MP f/1.9
- Ultrawide: 13MP
- Telephoto: 32MP
- Front: 32MP
Display comparison
Apple iPhone 17 Pro Max
- 6.9" LTPO Super Retina XDR OLED
- Resolution: 2868x1320
- Refresh rate: 120 Hz
ASUS Zenfone 12 Ultra
- 6.8" LTPO AMOLED
- Resolution: 2400x1080
- Refresh rate: 144 Hz
Battery and charging
Apple iPhone 17 Pro Max
- 4823 mAh
- Wired: 40W
- Wireless: 25W
ASUS Zenfone 12 Ultra
- 5500 mAh
- Wired: 65W
- Wireless: 15W
Overall performance score
We compared Apple iPhone 17 Pro Max and ASUS Zenfone 12 Ultra, covering their specs and all relevant benchmarks.
ASUS Zenfone 12 Ultra leads Apple iPhone 17 Pro Max by 21.8% in our overall performance rating.
Benchmarks
Launch prices and where to check today's
Launch price difference: $200. ASUS Zenfone 12 Ultra was $200 cheaper at launch.
Detailed category analysis
performance
In the "performance" category, both devices are on the same level — 92/100.
display
In the "display" category, the ASUS Zenfone 12 Ultra and the Apple iPhone 17 Pro Max are nearly equal (89/100 vs 85/100).
camera
In the "camera" category, the Apple iPhone 17 Pro Max notably outperforms the ASUS Zenfone 12 Ultra (71/100 vs 56/100).
battery
In the "battery" category, the ASUS Zenfone 12 Ultra is a bit better (66/100 vs 53/100).
portability
In the "portability" category, the ASUS Zenfone 12 Ultra is a bit better (38/100 vs 30/100).
Frequently asked questions
Which is better: the Apple iPhone 17 Pro Max or the ASUS Zenfone 12 Ultra?
Both devices scored 75/100. They are identical on performance — 92/100 for both. The clearest difference is camera: better on the Apple iPhone 17 Pro Max (71/100 vs 56/100).
What is the rating of the Apple iPhone 17 Pro Max and the ASUS Zenfone 12 Ultra?
The Apple iPhone 17 Pro Max has a MobileRank rating of 75/100, the ASUS Zenfone 12 Ultra — 75/100.
Which has the better camera: the Apple iPhone 17 Pro Max or the ASUS Zenfone 12 Ultra?
The Apple iPhone 17 Pro Max leads on camera score (71/100 vs 56/100).
Should you choose the Apple iPhone 17 Pro Max over the ASUS Zenfone 12 Ultra?
The Apple iPhone 17 Pro Max is a better fit for gamers and power users. The ASUS Zenfone 12 Ultra is a better fit for gamers and power users.