Apple iPhone 18 Pro Max vs ASUS Zenfone 10
The Apple iPhone 18 Pro Max (2026) runs on the Apple A20 Pro, while the ASUS Zenfone 10 (2023) runs on the Qualcomm Snapdragon 8 Gen 2; launch prices were $1299 and $699. By overall MobileRank rating, the Apple iPhone 18 Pro Max leads — 80/100 vs 62/100 (a 18-point difference). Key differences: the Apple iPhone 18 Pro Max has the bigger battery (5567 mAh vs 4300); the main camera is 48 MP vs 50 MP; the Apple iPhone 18 Pro Max is faster in AnTuTu (3,551,073 vs 1,684,922); the ASUS Zenfone 10 is noticeably lighter (172g vs 249g).
Profile comparison
Category scores
Apple iPhone 18 Pro Max
ASUS Zenfone 10
What makes Apple iPhone 18 Pro Max better?
- Higher AnTuTu: 3551073 vs 1684922
- Better Geekbench Single: 4612 vs 2004
- Better Geekbench Multi: 11819 vs 5311
- Bigger battery: 5567 vs 4300 mAh
- Faster charging: 60W vs 30W
- Faster wireless charging: 25W vs 15W
- Higher performance (97/100 vs 75/100)
- Better camera (71/100 vs 42/100)
- Longer battery life (67/100 vs 38/100)
What makes ASUS Zenfone 10 better?
- Better main camera: 50MP vs 48MP
- Higher refresh rate: 144Hz vs 120Hz
- Lighter: 172g vs 249g
- Cheaper at launch: $699 vs $1299
- Better display (94/100 vs 85/100)
- Better portability (61/100 vs 27/100)
Comparison verdict
Comparing the Apple iPhone 18 Pro Max vs the ASUS Zenfone 10, the Apple iPhone 18 Pro Max scores 18 points higher (80/100 vs 62/100). In the "performance" category, the Apple iPhone 18 Pro Max leads (97/100 vs 75/100). In the "camera" category, the Apple iPhone 18 Pro Max leads (71/100 vs 42/100). In the "battery" category, the Apple iPhone 18 Pro Max leads (67/100 vs 38/100). Value score: Apple iPhone 18 Pro Max — 70/100, ASUS Zenfone 10 — 38/100; it shows how far a model sits above or below the usual level for its price, and is not part of the overall rating. In the "performance" category, the Apple iPhone 18 Pro Max notably outperforms the ASUS Zenfone 10 (97/100 vs 75/100). In the "display" category, the ASUS Zenfone 10 is a bit better (94/100 vs 85/100). In the "camera" category, the Apple iPhone 18 Pro Max notably outperforms the ASUS Zenfone 10 (71/100 vs 42/100). In the "battery" category, the Apple iPhone 18 Pro Max notably outperforms the ASUS Zenfone 10 (67/100 vs 38/100). In the "portability" category, the ASUS Zenfone 10 significantly outperforms the Apple iPhone 18 Pro Max (61/100 vs 27/100).
Specs comparison
| Specification | Apple iPhone 18 Pro Max | ASUS Zenfone 10 | |
|---|---|---|---|
| Processor | Apple A20 Pro | Qualcomm Snapdragon 8 Gen 2 | |
| AnTuTu | 3551073 | 1684922 | |
| Geekbench Single | 4612 | 2004 | |
| Geekbench Multi | 11819 | 5311 | |
| Display | 6.9" LTPO Super Retina XDR OLED | 5.9" Super AMOLED | |
| Resolution | 1320x2868 | 2400x1080 | |
| Refresh rate | 120 Hz | 144 Hz | |
| Battery | 5567 mAh | 4300 mAh | |
| Charging | 60W | 30W | |
| Wireless charging | 25W | 15W | |
| Main camera | 48 MP | 50 MP | |
| Ultrawide | 48 MP | 13 MP | |
| Telephoto | 48 MP | 0 MP | |
| Front camera | 18 MP | 32 MP | |
| RAM | 12GB | 8GB / 16GB | |
| Storage | 256GB / 512GB / 1TB / 2TB | 128GB / 256GB / 512GB | |
| OS | iOS 27 | Android 13 / ZenUI | |
| Brightness (peak) | 3000 nits | 1100 nits | |
| NFC | yes | yes | |
| Protection | IP68 | IP68 | |
| Dimensions | 163.4×78.0×8.8 mm | 146.5×68.1×9.4 mm | |
| Weight | 249 g | 172 g | |
| Launch price | $1299 | $699 |
Camera comparison
Apple iPhone 18 Pro Max
- Main: 48MP f/1.48
- Ultrawide: 48MP
- Telephoto: 48MP
- Front: 18MP
ASUS Zenfone 10
- Main: 50MP f/1.9
- Ultrawide: 13MP
- Front: 32MP
Display comparison
Apple iPhone 18 Pro Max
- 6.9" LTPO Super Retina XDR OLED
- Resolution: 1320x2868
- Refresh rate: 120 Hz
ASUS Zenfone 10
- 5.9" Super AMOLED
- Resolution: 2400x1080
- Refresh rate: 144 Hz
Battery and charging
Apple iPhone 18 Pro Max
- 5567 mAh
- Wired: 60W
- Wireless: 25W
ASUS Zenfone 10
- 4300 mAh
- Wired: 30W
- Wireless: 15W
Overall performance score
We compared Apple iPhone 18 Pro Max and ASUS Zenfone 10, covering their specs and all relevant benchmarks.
Apple iPhone 18 Pro Max leads ASUS Zenfone 10 by 110.8% in our overall performance rating.
Benchmarks
Launch prices and where to check today's
Launch price difference: $600. ASUS Zenfone 10 was $600 cheaper at launch.
Detailed category analysis
performance
In the "performance" category, the Apple iPhone 18 Pro Max notably outperforms the ASUS Zenfone 10 (97/100 vs 75/100).
display
In the "display" category, the ASUS Zenfone 10 is a bit better (94/100 vs 85/100).
camera
In the "camera" category, the Apple iPhone 18 Pro Max notably outperforms the ASUS Zenfone 10 (71/100 vs 42/100).
battery
In the "battery" category, the Apple iPhone 18 Pro Max notably outperforms the ASUS Zenfone 10 (67/100 vs 38/100).
portability
In the "portability" category, the ASUS Zenfone 10 significantly outperforms the Apple iPhone 18 Pro Max (61/100 vs 27/100).
Frequently asked questions
Which is better: the Apple iPhone 18 Pro Max or the ASUS Zenfone 10?
The Apple iPhone 18 Pro Max is noticeably better than the ASUS Zenfone 10 — the overall rating gap is 18 points.
What is the rating of the Apple iPhone 18 Pro Max and the ASUS Zenfone 10?
The Apple iPhone 18 Pro Max has a MobileRank rating of 80/100, the ASUS Zenfone 10 — 62/100.
Which has the better camera: the Apple iPhone 18 Pro Max or the ASUS Zenfone 10?
The Apple iPhone 18 Pro Max leads on camera score (71/100 vs 42/100).
Which is more powerful: the Apple iPhone 18 Pro Max or the ASUS Zenfone 10?
The Apple iPhone 18 Pro Max leads on performance (97/100 vs 75/100).
Should you choose the Apple iPhone 18 Pro Max over the ASUS Zenfone 10?
The Apple iPhone 18 Pro Max is a better fit for gamers and power users. The ASUS Zenfone 10 is a better fit for active users.